Front end

ADD.xyz is a full-stack DeFi aggregator, plugging in multiple products and DeFi applications into one single platform, focusing on User Experience, Design, Privacy and Anonymity.

Programme

The expertise, experience and skill of the Luther Tech team contributed significant value to the project and for the client. This included user journey mapping exercises and stakeholder engagement workshops with the ADD Development team to assimilate the functional specifications that were agreed.

Design

As well as the design of a user experience strategy to validate customer needs, competitor analysis and identification of best practice for usability, accessibility and a quality of interaction that creates a pleasurable DeFi management experience. The outcome was the esign and launch of a high-quality, engaging user interface within the set timeframes.

Programme

As with all projects of high importance such as this, we appointed a suitably experienced and knowledgeable Account Manager, our Managing Director, JJ Baker, to oversee the project and ensure all deliverables, outputs, milestones and outcomes were achieved.

Outcome

One of the reasons for selecting this project as a case study, amongst the many we can provide was the requirement to work collaboratively with a range of subject matter experts to develop a user-friendly and engaging application. We worked closely, effectively and collaboratively with internal and external individuals and teams.

Result

This project was delivered in the design of high-quality UI design components for a fully integrated DeFi app that engaged users, enhancing the user experience whilst achieving all other outcomes desired by the client:

Hand Off

One of the key performance indicators was the achievement of specific outputs by agreed milestones, which we successfully delivered. The final hand off was encapsulated by the definition of an underlying framework to the design system manager, on top of which we developed a Style Guide for the application from a front end behavioural UI perspective.